Teja Peltomaa splits her time between serving as a volunteer crisis text line responder for Kids Help Phone and studying for a bachelor’s in social work at Ryerson University in Toronto. A follower of popular culture, Teja Peltomaa stays abreast of developments in the makeup industry.
The following are several makeup trends to watch for in 2021:
Stained lips
While lip stains have a reputation for drying out lips, newer formulas are designed to provide hydration to the lips without sacrificing color. Lip stains are expected to become a more popular part of makeup routines, particularly among people who wear face masks.
Colored mascara
There is a push toward colorful, expressive eyes in everything from eyeliner and textured shadow to mascara. Colored mascara adds a bit of playfulness without being too flashy. People can also temper the effect by putting a coat of brown or black mascara over the colored product.
Fresh skin
In 2021 showing real skin will take center stage in the makeup world. This means more people will adopt a strong skincare routine that keeps their skin clear and glowing. However, this doesn’t mean people will entirely forgo foundation. Rather, foundation application will become more focused on creating a natural-looking complexion that shows freckles and varied tones.

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